(Information taken from inthinking.com)
In Part 2 we are asked to explore the relation between medium and message. Every medium affects its message. Form affects content. This is to say that the same idea may be represented differently on a single sheet of paper, a website or a poster. People read differently on different media because they have different expectations of different text types.
With the arrival of the Internet, many text types have been digitized. For example the constraints of a book, with two covers and printed content, have been transformed into e-pub files for e-readers, apps or simple PDFs. Moving image is no longer constrained to the movie theatres and cinemas. Product specifications, manuals and entire stores can be found online. The text type known as ‘phone book’ is virtually dead.
This page asks us to stop and asks ourselves some critical questions about online media. If “the medium is the message,” as Marshall McLuhan once said, then how is the emergence of online media affecting their messages?
See activities below
- READ AND COMPARE THE FOLLOWING 3 TEXTS: